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How Badoo built a billion-pound social network. on sex

How Badoo built a billion-pound social network. on sex

Andrey is Andrey Andreev, originally from Moscow but based in London for the past six years, who founded Badoo on a string of other highly profitable Russian internet businesses: Mamba, SpyLog, Begun

This article was taken from the issue of Wired magazine. Be the first to read Wired’s articles in print before they’re posted online, and get your hands on loads of additional content by subscribing online.

It’s a 120-million-member social network that’s adding over 300,000 users a day, with more than 4.3 million daily photo and video uploads, and seven billion monthly page views. It has Facebook’s fastest-growing app, with 570,000 new daily users, making it the third-biggest app of all after FarmVille and CityVille. Hugely profitable, it’s forecast to Plymouth nsa hookup generate hundreds of millions of dollars this year, and is being aggressively courted by venture-capital firms valuing it in the billions. And it’s run from London by a secretive Russian serial entrepreneur who has steadfastly refused to be interviewed or photographed. Until now.

Badoo is the world’s largest social network that you probably haven’t yet heard of. Run from 800-square-metre loft-style offices in Soho, it is brilliantly effective at providing one simple and universally compelling service: hooking up members according to their profile pictures and location. “Chat, flirt, socialise and have fun!,” implores the home page, alongside photos of prospective friends such as Terri, 21 (“Wants a candlelit dinner”), and Christopher, 25 (“Wants wake up with a girl” [sic]). Continue reading