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Trade Mark Infringement – Muslim Dating App Meets its Match []

Trade Mark Infringement – Muslim Dating App Meets its Match []

A recent Intellectual Property Enterprise Court has decided that ‘Muzmatch’, an online matchmaking service to the Muslim Community has infringed Match’s registered trade marks.

The decision by Nicholas Caddick Q.C was that Muzmatch’s use of signs and its name amounted to trade mark infringement and/or passing off of Match’s trade marks. This case follows successful oppositions by Match to Muzmatch’s registration of its , and unsuccessful attempts by Match to purchase Muzmatch between 2017 and 2019.

In the list of the keywords used, Muzmatch used the words ‘muslim-tinder’, ‘tinder’ and ‘halal-tinder’ which were accepted by Muzmatch during the litigation to have infringed Match’s trade marks of the Tinder brand including the word mark ‘TINDER’

Match is one of the largest and most recognisable dating platforms in the UK. It first registered a word mark ‘MATCH’ in 1996 and also owns other dating-related brands including Tinder and Hinge with other TNS report to illustrate its goodwill and reputation and 70% of people surveyed would be able to recall Match if prompted, 44% unprompted and 31% of people would name Match as the first dating brand off the ‘top of their head.’

Muzmatch is a comparatively niche but growing dating platform, which aims to provide a halal (i.e. in compliance with Islamic law) way for single Muslim men and women to meet a partner. Muzmatch is comparatively much smaller and was founded in 2011 by Mr Shahzad Younas and now has had around 666,069 sign-ups in the UK alone.

The Court considered that the marks ‘Muzmatch’ and ‘MATCH’ and each company’s graphical marks, had a high degree of similarity in the services provided. Continue reading